Have you started noticing your competitors in the media?
It’s likely they’ve started to use a public relations (PR) professional to help boost their profile, build brand awareness and pitch positive stories to the media. If you want a piece of the action you need to start with a PR strategy.
Your business strategy looks to the long term, it gives you direction and focuses your effort so that you get results. A PR strategy sticks to the same principle, it’s the foundation that drives your PR activities and helps you make strategic decisions about how best to communicate with your target audience.
Here are five questions we usually ask our clients to help develop a strong PR strategy…
1. What is your end game?
It’s important to think about what you want PR to achieve for your business, by outlining your goal and objectives.